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Sensei Bill tops the Amazon Charts

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Sensei Bill Viola Jr. is recognized as Amazon #1 Best Selling Author with the recent release of Tough Guys

Norwin Resident’s Book About His Father, a Co-Creator of Mixed Martial Arts, Inspires Movie Produced by Award Winning Filmmakers
“Tough Guys” Depicts Pittsburgh as Birthplace of the “Sport” of MMA

Pittsburgh, PA (September 15, 2017) – A Norwin resident’s nonfiction drama about his father, Bill Viola Sr., a co-creator of Mixed Martial Arts (MMA), serves as the inspiration for a film produced by two award winning filmmakers.

Bill Viola Jr. wrote Godfathers of MMA, a book that reveals the untold story of the sport of mixed martial arts and portrays the life of his father and his father’s business partner, Frank Caliguri. The book which he co-wrote with his cousin Dr. Fred Adams also promotes Pittsburgh as the birthplace of MMA, which is now a billion-dollar business, and serves as the inspiration behind “Tough Guys,” a film that depicts the origins of the MMA fighting phenomenon and celebrated its world premiere on June 15 at the AFI DOCS Film Festival in Washington, DC.

Academy Award nominated documentarian Morgan Spurlock (SUPER SIZE ME) teamed with Oscar winning filmmaker Ross Kauffman (BORN INTO BROTHELS) to produce this film that chronicles the history of MMA beginning in Pittsburgh over a decade before the Ultimate Fighting Championship (UFC) existed.

“Back then, my dad literally mixed up all the martial arts and invented the ‘Tough Guy’ competition not to be confused with Toughman, which was purely boxing,” Viola Jr. said. “Last year the UFC sold for $4 billion dollars.”

The film was executive produced by Spurlock, Kauffman and Spurlock’s business partner, Jeremy Chilnick. It was directed by award winning filmmakers Henry Roosevelt and W.B. Zullo and produced by award winning commercial producer Craig DiBiase.

Although Godfathers of MMA has already been written and published, Viola Jr. plans to re-release the book as a commemorative edition to coincide with the network debut of the film and will include bonus material, a new chapter and rebranded as Tough Guys to match the film.

According to Viola Jr., in 1979, his father and Caliguri dreamed up a contest pitting barroom bigmouths against wrestlers, martial artists, boxers, bouncers and brawlers, billed as a no -holds-barred new type of competitive fighting. “When the fights succeeded beyond their wildest expectations, they were swept up in a chain of events that ended in the first mixed martial arts ban in the nation when the Senate passed the ‘Tough Guy Law’ in 1983.”

“Tough Guys” recounts the inception of Caliguri and Viola Sr.’s first bouts and the colorful, crazy cast of fighters who made them a hit, as well as the politicians who prohibited it. The film brings to life a moment when the national martial arts craze was building to a crescendo as the economies of Pennsylvania steel towns were plummeting to levels of unemployment never seen before or since, breeding desperate men looking for a chance to prove their worth and earn some money in the ring.

“The film presents the untold stories of scrappy brawlers and amateur promoters,” said Viola Jr., who served as an associate producer. “And, it covers a broad audience of Pittsburgh-area characters.”

For more information about the book, visit www.GodfathersofMMA.com.

What do an NFL star, a United States Secret Service Agent, Sylvester Stallone’s bodyguard, and Muhammad Ali’s sparring partner all have in common? They were all characters cast in America’s original “anything goes” reality fighting drama, an “open call” that gave birth to a new sport—MMA.

Long before the Octagon was in vogue or Royce Gracie made his pay-per-view debut; decades before the UFC became a household brand and while the likes of Dana White were still in elementary school; two martial artists, Bill Viola and Frank Caliguri, set out to prove once and for all who the world’s greatest fighter was by creating a radical new “sport” in 1979.

Tough Guys reveals the clandestine plot to subvert the “first” mixed martial arts revolution in American history, one poised to challenge boxing as the king of combat sports. Confounded by a freak accident (death in the ring) and widespread corruption, a massive struggle ensued over money, power, and respect between boxing’s gentry and an upstart MMA company from Pittsburgh, Pennsylvania. CV (Caliguri and Viola) Productions ignited a bitter turf war with the Pennsylvania State Athletic Commission that sparked a spectacular David and Goliath battle for leverage.

The legendary story, buried by rhetoric for years, casts a wide net reeling in everyone from politicians to mobsters, all with ulterior motives; all with eyes on a billion dollar blueprint. From boxing’s “Holy Territory,” the home of Rocky Balboa, to a bizarre connection with the Supreme Court that lead to the first legal precedent for MMA—ever, this is the ultimate inside look.

Tough Guys is a testosterone-laced whirlwind tale of “what might have been” told by the trailblazers who fought for it. Relive the epic adventure of the “Tough Guys” later known as Super Fighters (the first mixed martial arts league, long before it was labeled MMA). Thirty years before the UFC gained a mainstream audience, KDKA-TV dubbed CV’s new sport, “Organized, Legalized, Street fighting” while the Philadelphia Journal proclaimed, “No holds barred as Superfighters take over.” Take a journey back in time to the “Iron City” and meet the fighters, the foes, and the visionaries who created the modern sport of MMA.